For Sulí, a brand born in the heart of Contra (Ticino, Switzerland), I created a photography project that enhances its authentic identity and deep connection with the region. Through meticulously curated images, I told the story of the brand’s philosophy, which is rooted in artisanal quality, the selection of premium raw materials, and a refined, contemporary aesthetic. To ensure visual consistency between the images and the brand’s graphic identity, I collaborated with the graphic and web design studio, working in synergy to create photographs that perfectly reflected Sulí's style and visual language. This collaboration allowed us to achieve a harmonious result, aligned with the website design and all communication materials.

My goal was to visually translate Sulí's values, capturing the essence of its production and distinctive character. I worked on environmental shots, highlighting the dialogue between the products and the Ticino landscape, as well as detailed images that emphasize textures, colors, and shapes with a natural and harmonious light.

Through a combination of product photography, still life, and lifestyle imagery, I crafted a visual narrative that goes beyond simply displaying objects—it conveys their soul and emotion. Each image is designed to effectively communicate Sulí's vision, offering an engaging aesthetic experience that aligns perfectly with its brand identity.